Regional Sales Manager (M25 / London)
Regional Sales Manager
đź“Ť London / M25 Corridor (Field-Based)
đź’° Competitive + Car Allowance + Bonus Scheme
🕒 Monday – Friday
About the Role
An exciting opportunity has arisen to join Braehead Foods, a well-established and highly respected family-run business supplying premium food solutions to the UK hospitality sector.
We are seeking a commercially driven Regional Sales Manager to manage and grow a portfolio of high-profile accounts while developing new business opportunities across the HORECA and B&I (Business & Industry) sectors throughout London and the M25 corridor.
This is a customer-facing, relationship-led sales role focused on delivering sustainable growth, strengthening brand presence, and positioning Braehead Foods as the trusted partner of choice for premium foodservice solutions.
This is a field-based role requiring regular travel across London, with occasional visits to our Head Office in Kilmarnock.
Key Responsibilities
Manage and grow existing key accounts within the hospitality and foodservice sector
Identify, develop, and convert new business opportunities across London
Drive sales growth through promotion of our Production Kitchen and speciality food ranges
Analyse customer menus, operational needs, and market trends to identify commercial opportunities
Build strong relationships with chefs, buyers, and foodservice operators
Deliver agreed sales, volume, and gross profit targets
Develop structured account growth plans and commercial strategies
Present compelling business proposals and tailored food solutions
Collaborate closely with internal teams including Procurement, Marketing, Operations, Finance, and Production
About You
We are looking for a motivated and commercially astute sales professional who thrives in a fast-paced hospitality environment.
Essential:
Proven B2B sales experience within foodservice or hospitality
Strong account management and relationship-building skills
Experience developing sales pipelines and winning new business
Excellent organisational and IT skills
Ability to work remotely while managing a regional territory
Desirable:
Previous chef or professional kitchen experience.
What We Offer
Competitive salary (ÂŁ50,000)
Car allowance
Performance-related bonus scheme
Group Personal Pension Plan
Private medical insurance
Life insurance
Health & wellbeing programme
Discounted or free food
On-site parking
Supportive, collaborative company culture
Braehead Foods Limited is an equal opportunities employer and welcomes applications from all suitably qualified candidates.
- Department
- Braehead Foods
- Locations
- Braehead Foods Ltd
About Reynolds Food Group
At Reynolds Food Group, we’ve spent over 80 years sourcing and supplying the freshest ingredients to the UK’s food service industry. From our roots as a family-run fruit and veg stall in Hackney, we’ve grown into the UK’s only national family-run greengrocer - trusted by chefs, restaurateurs, and caterers across the country.